Charity in Cyprus started active activity not so long ago, but in 2019 the company Parimatch, whose main management is based in Cyprus, founded the Cypriot charitable foundation – with the aim of creating an independent structure with a professional team striving for real and systemic changes.
Corporate philanthropy is the point where the interests of those who need help and those who are ready to help intersect. And this symbiosis is useful for everyone – big business, philanthropists, and society-people. Such cooperation is useful for each participant in this process since it is in such a tandem that vital projects are “born”.
One of the key components of corporate social responsibility is the positive impact of business on society, and here it is important to understand that each community has its own local needs and they can differ from each other depending on geography, therefore it is important and necessary to adapt your programs to these specific needs. , but at the same time maintain the main goal and strategy.
For example, the Parimatch organization of help for children has created its charitable foundation parimatch. foundation/en/ to support sustainable community initiatives, where the organization’s activities are focused on the development of children through access to education and sports. In most countries, this international charitable foundation implements the following comprehensive programs:
Such projects fully meet global demands and the lack of children’s involvement in sports and development.
At the same time, in Cyprus, Parimatch’s activities are also related to the development of children through sports, but it has its own characteristics – having studied that Cypriots have not reached the top in high-performance sports for a long time, the Boost4Best program was developed especially for them, together with the Olympic Committee. As part of this initiative, they support future champions – thanks to the support of the foundation, they have the opportunity to continue to train and grow in professional sports.
The rules that charity in Cyprus with Parimatch follows is a fight against focusing on:
In 2021, the company seriously thought about the fact that it is important and necessary to develop corporate volunteering for this, they plan to introduce the use of technology to increase a positive impact on society.