Let’s face it. Many of us are very cautious these days. In fact, it is as if we’re tiptoeing every single day of our lives. We’re afraid of making mistakes; we are afraid of making foolish gambles. Oh, and we just hate it when we get the short end of the stick. But who can blame us? It’s not like this world plays fair anyway. There are many people who can readily take advantage of us as soon as we let our guard down.
What can I say but it’s an eat or be eaten world out there?
But of course, it’s not like it’s a crime to be cautious. Being careful is a trait that can help us avoid trouble after all. We can avoid life’s most difficult, confusing and downright stupid situations when we learn how to lean before we leap.
This goes for everything we do – from building relationships with others to choosing our battles and from deciding on a career path to buying a bottle of suntan lotion. Our cautiousness, our ability to think about multiple outcomes and weighing risks is what helps us get the most out of life.
I think this especially applies to the market atmosphere in the 21st century.
Nowadays, consumers are wiser. Really, they’ve become a tough nut to crack. Several decades back, all it took was to hire a crowd favorite to endorse a product and people will magically get drawn to the merchandise.
While traditional advertisement techniques are still widely used nowadays, I wouldn’t say that it still elicits the same magnitude of response (read more). I guess this just goes to show how humans have grown terribly cautious. This big change can be highly associated with the rise of technology. After all, with the vast amount of information on the internet, you can’t help but keep asking questions.
In this day and age, a simple parlor trick will not be enough to sway a person’s buying decision. On top of marketing your product right, you also have to give people the most important thing they want: Information.
Yes, people’s “need to know” is more evident now more than ever. They do not just blindly make purchases anymore. They won’t just randomly swoon over a commercial just because their favorite celebrity is in it.
You have to think beyond visual manipulation; you have to do more than just feed people with the “form” of the product. People are now more into scrutinizing and thoroughly understanding the products they buy. Trust me; this comes from nit-pickiest buyer on the planet – me.
If you are a conscious consumer like myself or a man of business looking for more ideas to make his product sell, then I guess you’ve come to the right place. Today, I am going to introduce you to a world that plays an integral role in the creation of your product’s image.
This is the world of product reviews.
I think it is pretty self-explanatory but for the sake of formality, let us run through the definition of product reviews real quick.
A product review is a recorded account of someone’s viewpoint about a product. This means that every review contains the thoughts, opinions, feedback, and comments people have about a particular product.
The diversity of reviews can range from the short and lazy like “The product is good, must try!” to the complex and comprehensive like “This product is good because it contains blah-blah-blah and it works in just blah-blah-blah.” But the thing to note is that most of these reviews are created by real people who’ve had real experiences with the product or service in question.
You know how people say that you’ll never know if you never try?” Well, this is not necessarily true at all times – let alone wise. Thing is, there are instances wherein you’ll benefit better if you don’t try something at all. In this case, I’m referring to bad products or services.
Saying things like “you’ll never know if you never try” is a good show of optimism and I really hope that you never lose that kind of spirit. However, there are certain times in life that it would simply be a waste to try something that is too risky.
Bad brands can leave a really bad taste in your mouth (I’m speaking metaphorically here) and they can make you develop a bad impression about the product in question on a whole different level. In fact, choosing the wrong brand can make you lose faith in a product entirely that you would rather not use it at all, no matter the brand.
If you want to save yourself from incorrectly judging products that may potentially help better your life, then you should really heed other people’s advice. In this case, the advice comes in the form of reviews. Really, you don’t have to go through every nasty experience yourself. You can learn plenty by observing and learning about other people’s experiences.
Magazine and newspaper segments will definitely mention a product review or two and they are often a good source of opinion – well, that’s if you’re living in the ’80s. Like, come on. It’s 2019 and technology is as advanced as it can get. If you’re looking for something like Official Top 5 Review, you are sure to spot some online. This, I tell you, without a hint of doubt.
Anyway, while reviews are a good source of information, you also can’t just believe every other review you see. You still have to put each one under a mini-trial, a deliberation whether the review is backed up by believable data or not. Again, you can never be too careful.
So why not read (or make!) your very first review today? I’m pretty sure you have a product or two you’re curious about!